`Toy Story 3' Has $109 Million in Sales, a Pixar Record Debut

Walt Disney Co.’s “Toy Story 3” was the top movie at U.S. and Canadian theaters this weekend with $109 million in ticket sales, a record opening for its Pixar studio.

It’s Pixar’s 11th debut at No. 1 and the second-highest opening for an animated feature, falling between “Shrek The Third” ($121.6 million) and “Shrek 2” ($108 million), Hollywood.com Box-Office said yesterday in an e-mailed statement.

“Toy Story 3” is the first 3-D sequel of the animated series. The film, featuring the voices of Tom Hanks as Woody and Tim Allen as Buzz Lightyear, follows the toys’ attempt to reunite with their owner, Andy, who is leaving for college. Gitesh Pandya, editor of Box Office Guru LLC, projected the movie to take in $95 million in ticket sales.

“Pixar is arguably the strongest movie brand out there right now and ‘Toy Story 3’ has continued their reign,” said Brandon Gray, president of Box Office Mojo, a research company in Sherman Oaks, California. “It’s hard to knock Pixar because they are 11 for 11.”

The movie, shown in 4,028 theaters, is the third film this year to open at $100 million or more. It joins Paramount’s “Iron Man 2” ($128.1 million) and Disney’s “Alice in Wonderland” ($116.1 million), Hollywood.com said.

Movie studios are turning to 3-D films to bolster attendance and ticket sales. Cinemas on average charge about $3 more per ticket for a 3-D film.

‘The Karate Kid’

“With 3-D, they’re making more from fewer people,” said Gray. “It was probably a fairly significant boost since it was 60 percent of the business.”

Prior to this weekend, “The Incredibles” (2004) had been Pixar’s highest-grossing opening film with $70.5 million in receipts, according to Hollywood.com.

Rounding out the top five spots, “The Karate Kid,” a remake of the 1984 film, was second and had sales of $29 million for Sony Corp., Hollywood.com said.

“The A-Team,” an update of the 1980s television series, fell to third place from second with $13.8 million for News Corp.’s Fox Film studio. The film, starring Liam Neeson and Bradley Cooper, has taken in $49.8 million in two weeks.

“Get Him to the Greek” remained in fourth place with sales of $6.1 million. The Judd Apatow-produced film stars Jonah Hill as a record-company intern assigned to bring an out-of- control rock star, played by Russell Brand, to Los Angeles from London in three days.

‘Grown Ups’

“Shrek Forever After,” from Dreamworks Animation SKG Inc. and Viacom Inc.’s Paramount Pictures, fell to fifth place from third with $5.52 million. “Shrek,” the fourth film in the animated franchise, has had sales of $223 million since its May 21 release.

Opening next weekend are News Corp.’s “Knight and Day” starring Tom Cruise and Cameron Diaz and Sony Corp.’s “Grown Ups” with a cast that includes Chris Rock, Adam Sandler and Kevin James.

Weekend sales for the top 12 films rose to $187.9 million from $144.6 million a year earlier, Hollywood.com said. Year-to- date receipts total $4.95 billion, up about 4.1 percent from $4.75 billion. Attendance has fallen 2.4 percent this year.

The following table has figures provided by studios to Los Angeles-based Hollywood.com. The amounts are based on actual ticket sales for June 18 and June 19 and estimates for yesterday.

Rev. Avg./ Pct. Total Movie (mln) Theaters Theater Chg. (mln) Wks ================================================================ 1 TOY STORY 3 $109.0 4,028 $27,061 -- $109.0 1 2 THE KARATE KID 29.0 3,663 7,917 -48 106.3 2 3 THE A-TEAM 13.8 3,544 3,887 -46 49.8 2 4 GET HIM TO THE GREEK 6.1 2,592 2,360 -38 47.9 3 5 SHREK FOREVER AFTER 5.5 3,207 1,721 -65 223.0 5 6 PRINCE OF PERSIA 5.3 2,605 2,024 -19 80.5 4 7 KILLERS 5.1 2,619 1,947 -36 39.4 3 8 JONAH HEX 5.09 2,825 1,800 -- 5.1 1 9 IRON MAN 2 2.68 1,612 1,659 -14 304.0 7 10 MARMADUKE 2.65 2,495 1,062 -56 27.9 3 11 SEX AND THE CITY 2 2.42 1,680 1,438 -56 90.2 4 12 ROBIN HOOD 1.3 1,046 1,275 -49 102.0 6

Top 12 Films Grosses

This Week Year Ago Pct.

(mln) (mln) Chg. ===================================

$187.9 $144.6 30.0

Year-to-date Revenue

2010 2009


(mln) (mln) Chg. ===================================

$4,945 $4,752 4.1

Year-to-date Attendance: -2.4%

To contact the reporter on this story: Allison Bennett in New York at abennett23@bloomberg.net; Alex Sherman in New York at asherman6@bloomberg.net.

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