Kraft, PepsiCo Pledge to Aid First Lady’s Campaign

First lady Michelle Obama won pledges today from food and beverage companies including Campbell Soup Co., Kraft Foods Inc., Kellogg Co., General Mills Inc. and PepsiCo Inc. to reduce the calorie counts in their products.

The companies, part of the Healthy Weight Commitment Foundation, vowed to cut 1 trillion calories from their products in 2012 and 1.5 trillion calories from them by the end of 2015. They aim to do this by providing lower-calorie options, changing recipes or reducing portion sizes, according to a statement from the group, which includes 80 of the largest U.S. food and beverage manufacturers.