Targeting Perks to The Talent

Unemployment remains high, but competition for skilled workers is heating up. A ManpowerGroup (MAN) survey showed that 52 percent of U.S. employers were having trouble filling key positions in 2011, up from 14 percent in 2010.

Benefits can be an affordable way to attract talent, motivating many companies to tweak benefit packages, says Kelli Kolsrud of the International Foundation of Employee Benefit Plans. "You want to be competitive with your industry or region," she says. Well-targeted perks are seen as a way to motivate and retain key employees by helping them "feel more connected." Click ahead to see what benefits are bubbling up.