, Columnist
Attack of the Ad Blockers
Digital media companies need to embrace charging for content.
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In the internet economy, Asia is often a harbinger for new services such as messaging apps or mobile payments. It's now way ahead on another trend -- more people in the region have installed software on their mobile phones to block web advertising than anywhere else in the world.
The upshot for media companies that rely on online advertising: stop overloading pages with intrusive ads and learn to live with lower revenues while experimenting with new methods on charging for content.