Chris Bryant, Columnist

Ferrari Stuck on the Grid

Marchionne's branded goods plan is under-powered

May 3, 2016 at 7:24 AM UTC

Chris Bryant is a Bloomberg Opinion columnist covering industrial companies in Europe. Previously, he was a reporter for the Financial Times.

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Say what you like about Fiat Chrysler's outspoken CEO Sergio Marchionne, he's not workshy.

On top of his main job and working for Exor, the Agnelli family investment vehicle, Marchionne has added the title of Ferrari CEO to his business card (he's already chairman there).