Andrea Felsted, Columnist

Adidas Sneaks Up on Nike

Fashionistas and Kanye drive a re-rating

April 27, 2016 at 10:01 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

Provide news feedback or report an error

Site feedback:

Take our Survey

This article is for subscribers only.

It's not just soccer kicking Adidas into shape, it's style.

Amid any gathering of millennials in London or New York, plenty will be sporting its classic white Stan Smith trainers. Adidas sneakers are so hot right now.