, Columnist
Chili's Needs More Than a Jingle
Its Chili's chain still hasn't figured out how to be relevant again.
This article is for subscribers only.
Brinker International needs to get its baby back.
The operator of the Chili's restaurant chain, whose "baby back ribs" jingle is forever imprinted on the American psyche, is hemorrhaging traffic as customers skip the casual bar and grill in favor of fast food joints or other restaurant alternatives.