Tim Culpan, Columnist

About Time, Ma

Alibaba's chairman hasn't done much toward his goal of generating half the company's revenue from outside of China.
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It's about time Jack Ma spent some more money overseas.

The chairman and founder of Alibaba, China's largest e-commerce site, said in NovemberBloomberg Terminal he aims to generate at least 50 percent of the group's revenue from outside the country. That's a tall order considering the contribution from offshore has been moving in the opposite direction. Alibaba got 13.5 percent of its revenue from outside of China in the December quarter, down from 17.4 percent the quarter prior and 20.3 percent in the three months ended March 31 last year.