, Columnist
Shake Shack Should Heed Chipotle's Missteps
We've already seen how a fast-growing, high-quality chain can falter.
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As Chipotle tries to recover from a food-safety crisis, its competitors are no doubt paying attention. But one in particular should take heed: Shake Shack.
A read through the fancy burger chain's annual financial disclosures filed last week reveals a menu of similarities between it and Chipotle: aggressive growth, an elevated promise to serve better-for-you food, supply-chain challenges, and a potential lack of oversight of certain locations.