, Columnist
Apple Dips a Toe Into the Mainstream
A lower price tag and emphasis on services indicate growth will be harder to come by.
This article is for subscribers only.
"Mass market" has been a dirty phrase for Apple. It looks as if Tim Cook is crossing it off the company's list of banned words.
Just two months ago, a Wall Street analyst gave the Apple CEO a chance to revisit his company's product-pricing strategy. People's willingness to pay Apple's luxury prices for increasingly commodity products like smartphones and personal computers has helped Apple collect the bulk of hardware industry profits even with small or minuscule market share.