Gillian Tan, Columnist

Taylor Swift's Got Game

The mobile-game developer has had mixed success with celebrity partnerships.

February 4, 2016 at 7:28 PM UTC

Gillian Tan is a senior reporter covering finance and alternative asset classes including real estate, infrastructure, private equity, private credit, venture capital and sports business. She previously wrote an opinion column for Bloomberg and was a reporter at the Wall Street Journal. She is a qualified chartered accountant.

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Glu Mobile's stock had its biggest gain in years on Thursday, and has Taylor Swift to thank for it. Now the company has work to do to ensure that investors don't shake it off.

Shares in the San Francisco-based maker of games for online and tablet devices jumped as much as 31.8 percent from a four-year low, a day after it announced a multi-year partnership with the superstar singer to create a “one-of-a-kind digital gaming experience." (The new game, featuring Swift, is slated for release later this year.)