To the irreligious eye, Easter is a pastel-colored, sugar-fueled,
flowery-bonneted consumer extravaganza. There's Easter candy, Easter
hats, Easter dresses, Easter cards, Easter baskets. It's a hugely
popular holiday: Four out of five Americans will celebrate it this year,
and they will spend a total of $17.2 billion, according to BigInsight,
which tracks consumer spending. That's an average of $145.13 per
consumer. Celebrating in the way that really matters for Christians --
in worship -- is, of course, free.
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