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The Real Cost of Celebrating Easter

By Nikhil Hutheesing and Bloomberg Rankings - 2013-03-21T18:29:49Z

Photograph by Rudi Sebastian

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To the irreligious eye, Easter is a pastel-colored, sugar-fueled, flowery-bonneted consumer extravaganza. There's Easter candy, Easter hats, Easter dresses, Easter cards, Easter baskets. It's a hugely popular holiday: Four out of five Americans will celebrate it this year, and they will spend a total of $17.2 billion, according to BigInsight, which tracks consumer spending. That's an average of $145.13 per consumer. Celebrating in the way that really matters for Christians -- in worship -- is, of course, free.