Slideshow: The Real Cost of Valentine’s Day
Photograph by Image Source/Getty Images
| Company | Symbol | % Change |
|---|---|---|
| Church & Dwight Co Inc | CHD:US | -0.49 |
| American Express Co | AXP:US | -0.45 |
Photograph by Image Source/Getty Images
| Company | Symbol | % Change |
|---|---|---|
| Church & Dwight Co Inc | CHD:US | -0.49 |
| American Express Co | AXP:US | -0.45 |
It gets dissed as a holiday manufactured by retailers, but there's no dissing the money that flows on Valentine's Day. Consumers will spend more than $17.6 billion, with $10.4 billion of that going to gifts for a significant other or spouse, according to the National Retail Federation. A survey done for the NRF finds the 59 percent of Americans who plan to celebrate V-Day will shell out an average $126 on items for everyone from spouses to pets.
Editor's note: This slideshow has been corrected.