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Slideshow: The Real Cost of Valentine’s Day

By Suzanne Woolley - 2012-02-14T15:50:16Z

Photograph by Image Source/Getty Images

Company Symbol % Change
Church & Dwight Co Inc CHD:US 2.26
American Express Co AXP:US 3.03
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We (Heart) the Economy

It gets dissed as a holiday manufactured by retailers, but there's no dissing the money that flows on Valentine's Day. Consumers will spend more than $17.6 billion, with $10.4 billion of that going to gifts for a significant other or spouse, according to the National Retail Federation. A survey done for the NRF finds the 59 percent of Americans who plan to celebrate V-Day will shell out an average $126 on items for everyone from spouses to pets.

Editor's note: This slideshow has been corrected.