Omniture: A Radar Screen For E-biz

Little Omniture's software is helping biggies like Toyota and Microsoft track Web performance, but rivals are hot on its heels

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April 30, 2007 at 4:00 AM UTC

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It was a few minutes before 4 p.m. in New York City, and Joshua G. James was ready for his close-up. The chief executive of Omniture Inc. (OMTR ) stood onstage at the NASDAQ broadcast studio, smack in the middle of Times Square, ready to play the starring role in a hoary Wall Street ritual: ringing the closing bell.

James had been invited to close the NASDAQ on this bone-chilling day in mid-February because he is the leader of the fastest-growing publicly traded software company and because Omniture has pulled off one of the most successful tech stock offerings in recent memory. After going public last June at 6.50, Omniture shares recently passed 18, giving the company a market capitalization of close to $1 billion and making James worth, at least on paper, about $100 million.