The Secrets of HBO's Success

Actually, the key ingredients are fairly simple -- and there's no reason programmers at the other networks can't follow suit
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By Thane Peterson

It's amazing to think that the television megahit The Sopranos was turned down by all the major TV networks before Home Box Office decided to back the series. And what happened to the network executives who nixed one of the best, most influential TV shows ever? Nothing. They're still fully employed -- and as befuddled as ever.