Kodak Is the Picture of Digital Success
Its EasyShare cameras clicked with consumers over the holidays, but can that success lift profits?
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Digital cameras were in demand this Christmas, flying off the shelves along with Microsoft's Xbox game consoles and low-cost DVD players. And the supreme hot seller? No, it wasn't Nikon or Canon that came out ahead. Instead, the hit product was from perennial also-ran Eastman Kodak.
Thanks to its new digital offerings, struggling Kodak was suddenly looking awfully sharp. At Best Buy, Wal-Mart, and countless other stores across the country, Kodak's EasyShare digital cameras, introduced on Apr. 23, were often sold out well before Dec. 25. Says Kodak Chairman Daniel A. Carp: "We'll stay in the game long-term with [EasyShare]."