From YouTube's A-List to Hollywood's B-List
Benny and Rafi Fine, brothers from Brooklyn, built a new-media empire by posting videos on YouTube. Now old media is paying the Fine brothers to make network shows
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(Corrects the spelling of Benny Fine's first name throughout)
The line between Internet famous and plain old famous has blurred beyond recognition this year, with Nickelodeon becoming the latest old-media stalwart to snap up new-media talent. The children's network will on Monday air the first episode of ReactToThat, a TV show based on the steady stream of skits, sitcoms, and assorted silliness produced by two of YouTube's biggest stars, brothers from Brooklyn named Benny and Rafi Fine.