The Green Case for Putting Wine Into Cardboard Bottles

Apart from the introduction of twist-off caps, glass wine bottles have remained impervious to innovation for centuries—mainly because there’s nothing wrong with them. Or is there? Come to think of it, they’re awfully heavy to lug around.

That’s the insight behind Paperboy, a new brand of wine packaged in cardboard sleeves, making it not only easier to carry but kinder to the planet. The container is made mostly of industrial paper waste that’s 80 percent lighter than its glass cousin, so it takes less fuel to transport.