Capri Sun Tackles Mold Problem With a New Pouch and Positive Spin
Capri Sun is mold-free, and now you can see for yourself. Starting this month, the juice pouches in the U.S. will have a clear bottom, a change that comes after consumers reported finding mold in the silver pouches last year. For its part, Kraft is using this as an opportunity to remind people that there are no artificial preservatives, flavors, or colors in Capri Sun: ”The reality is, mold spores are literally everywhere,” said Caroline Krajewski, a spokeswoman for Kraft Foods in an e-mail. ”Most foods, especially those without artificial preservatives, eventually spoil and get moldy.”
Mold-related quality concerns have been dogging Capri Sun for years. In 2012, one consumer thought her son found a worm in the pouch. (Kraft said at the time, “we believe what she’s identified as a worm may actually be mold.”) Another post on Facebook in 2013 claimed that after taking a sip of juice that “tasted like straight alcohol,” the consumer discovered mold inside.