Pursuits

Everyday Peeps Break Out of the Easter Basket

Bite-size marshmallow treats will be sold year-round

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By Venessa Wong

April 8, 2014 at 6:11 PM UTC

This article is for subscribers only.

BusinessWeek Cover Image (14_16, 1600x2398)

This article is part of the April 14, 2014 issue of businessweek.

Everyday Peeps Break Out of the Easter Basket — Animation by Steph Davidson; Images courtesy Just Born

Peeps, those fluffy marshmallow chicks that have been an Easter-season candy aisle staple for decades, will soon be available year-round. On May 1, manufacturer Just Born will launch a bite-sized, flavored version of the old-time candy. Peeps Minis will come in three flavors: strawberry crème, chocolate crème, and sour watermelon.