Pursuits
Green Mountain Gains as Starbucks Surges in a Crowded K-Cup Market
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The days when the the only things you’d find in K-Cup pods were Green Mountain coffee grounds are long gone. With dozens of brands, from Newman’s Own to Cinnabon, competing for Keurig machine owners, Starbucks and Folgers have risen as favorites. Such newcomers as private labels and Kraft’s Maxwell House and Gevalia are expanding quickly, too.