Ralph Lauren Wins With (Ugly?) Olympic Clothes

Turns out, not all of Ralph Lauren’s Olympic garb looks like a knitting grandmother got aggressive with the American flag. In addition to its much-maligned sweaters, the design house has created a full line of less garish garments. The men’s jacket ($795) updates the brand’s peacoat with a bold red stripe; the women’s “ceremony sweater” ($395) riffs on the company’s popular Fair Isle sweaters; and there’s a warm winter hat for anyone willing to drop almost $100 on a pair of knit reindeer.

Despite the relatively steep prices—and the dearth of Sochi-bound fans—the merchandise is selling well. For starters, the garments are in line with other RL prices. And, as has been the case with previous Olympics collections, a bunch of the items have sold out on the Ralph Lauren Web store.