Chevy Gets Spooked by Boston's Strong Backlash to Pickup Slogan

Advertisers may finally be wising up to the idea that terrorism tie-ins don’t work all that well. Chevy cancelled a plan to have fans hold up signs spelling out the words “Silverado Strong” at Busch Stadium during Monday night’s World Series game because, well, it seemed a bit tasteless to try selling pickup trucks with a slogan that recalled the “Boston Strong” rallying cry made popular in the aftermath of the marathon bombing.

Chevy and Major League Baseball got wind of the backlash to come when people complained about pictures of the rehearsal that had been posted online. “We realized there was the possibility that we may offend some of the very fans we were trying to honor, for that reason Chevrolet and MLB decided to cancel the promotion,” according to a statement from Chevy spokesman Michael Albano that was featured in Boston Magazine.