When Is the Right Time to Trademark Your Company's Name?
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Question: Should I trademark my name and logo before forming my LLC? I want to start selling products now, but I am afraid my name might get taken.
Answer: Your trademark is not the same thing as your company name or its logo. A trademark is a “designation of origin; i.e. a brand that signifies source of the service or product and its quality and good will,” attorney Terence N. Church, of Bay Area law firm Brown, Church & Gee, writes in an e-mail.