Juicy on the Block: The Rise and Fall of a Velour Empire

How does one sell a tracksuit empire without a time machine? Fifth & Pacific, formerly known as Liz Claiborne, is trying to find out. It has put on the block its Juicy Couture brand, as well as its Lucky denim line, according to the Wall Street Journal.

Lucky appears to be a growing business, but any buyer of Juicy, a brand built on the velour-clad bottoms of late-1990s pop stars, is likely to require a discount. Although Fifth & Pacific has updated the line to include skinny jeans, cocktail dresses, and old-fashioned swimsuits, Juicy’s revenue is down 18 percent since 2008. Major department stores started dropping the line as early as 2010, according to Women’s Wear Daily.