Bloomberg Weekend Edition: Your Friday, Saturday, Sunday Reads - Bloomberg

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Weekend Essay

weekend_history — Illustration: Daukantė for Bloomberg

The Business of History Is Booming

Books and podcasts about the past are surging in popularity, making them increasingly profitable.

Dispatch

Weekend_Japan-dispatch — Maggie Cowles for Bloomberg

Japanese Companies Are Pulling Out All the Stops to Recruit Young Workers

Firms are so desperate for graduates they’re paying off student loans and offering cheap housing.

Next Chapter

WEEKEND-GUCCI — Illustration: Ana Miminoshvili for Bloomberg

Can Gucci Find Its Cool Again?

The luxury brand’s incoming CEO will have to reverse a sales slump, but Gucci’s history shows the company is no stranger to dramatic turnarounds.

Dispatch

weekend-dispatch-sudan — Maggie Cowles for Bloomberg

War-Torn Sudan Struggles With Feeling Forgotten

As wars in Ukraine and the Middle East eclipse conflict in Sudan, civilians are finding ways to show resilience through celebration.

Big Take

Zyn’s Online Hype Risks Leading to the Nicotine Pouches’ Downfall — Tonje Thilesen for Bloomberg Businessweek

Zyn’s Online Hype Risks Leading to the Nicotine Pouches’ Downfall

Zyn represents success for Philip Morris’ “smokeless” strategy and also a major challenge: How can the company sell cigarette alternatives that aren’t so tempting it gets in trouble for hooking kids?

What to Watch

Why Are China’s Youth Boycotting Pensions?

Why Are China’s Youth Boycotting Pensions?

Nuclear Energy is Making a Comeback

Nuclear Energy is Making a Comeback

AI Is Facing Diminishing Returns

AI Is Facing Diminishing Returns

Europe's Missing Trillions

Europe's Missing Trillions

Featured

The US’s Worst Fears of Chinese Hacking Are on Display in Guam

The US’s Worst Fears of Chinese Hacking Are on Display in Guam

Ether ETFs Trade Over $1 Billion in Strong Crypto-Fund Debut

BlackRock’s Bitcoin Fund Became ‘Greatest Launch in ETF History’

Los Angeles Dodgers take on the New York Yankees during a watch party at Cosm Los Angeles in Inglewood.

Is This Weird Dome the Future of Watching Sports?

A $24 Billion Fund Puts Its Religious Stamp on Corporate America

A $24 Billion Fund Puts Its Religious Stamp on Corporate America