Andrea Felsted, Columnist

Hermes, Not Gucci, Is the Chic Choice Right Now

Consumers are reaching for the familiar. That helps some household names but spells trouble for everyone else.

At home, but make it fashion.

Photographer: Hanna Lassen/Getty Images Europe
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One takeaway from the third-quarter earnings we’ve seen so far is that consumers are still spending — and they’re reaching for big, well-known brands for everything from food to face cream.

This has played out most dramatically in high-end retail, where in some cases wealthy shoppers are buying more expensive goods than they were a year ago.