, Columnist
Coronavirus Will Change Not Just How, But What, We Buy
We'll want fewer clothes and more self-care.
Add it to the list.
Photographer: David Pereiras/EyeEm
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As the coronavirus pandemic continues, Bloomberg Opinion will be running a series of features by our columnists that consider the long-term consequences of the crisis. This column is part of a package envisioning a new consumer economy. For more, see Mary Duenwald on technology changing how we shop and on how consumers respond to crises, and Tara Lachapelle on fixing the broken business model of streaming.
During the coronavirus lockdown, a particular meme has been doing the rounds on Instagram and Twitter.