Apple's New Deal With Amazon Prime Video Is a Game Changer
The tech giant’s move to waive commissions on certain video content sold on its phones may be the first step toward lower fees for other app developers.
Once the first step is made toward lower fees, there is no turning back.
Photographer: Andrew Matthews - PA Images/PA Images via Getty Images
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What was once sacrosanct is no more. Apple Inc. seems to have blinked.
Late Wednesday, Bloomberg News reported that Apple has relaxed its rules requiring a 30% cut for any content sold inside video apps on its iOS platform. The tech giant said its program allows “premium subscription video” providers the ability to charge consumers directly using their own payment systems without paying a commission to Apple.