Matt Singh, Columnist

Millions of Pro-EU Voters Are Wavering

It is the waverers in this election who will determine whether Boris Johnson's gamble pays off.

Will his gamble pay off big? 

Photographer: Hollie Adams/Bloomberg
Lock
This article is for subscribers only.

As an election approaches, talk in the final days very often centers around undecided voters. And while those that haven’t made up their minds could have a big impact on the outcome, there’s an even bigger group that could impact tomorrow’s result: the “decided” voters who are wavering.

Boris Johnson’s problem, much like Theresa May’s, is not the Conservative poll rating – 43% is usually an election-winning vote share. Labour’s vote share has been rising, reaching 33% in our Number Cruncher poll (exclusive to Bloomberg) across the period of Sunday through Tuesday, with some evidence in the data that it rose during that period.