Barry Ritholtz, Columnist

The Man Who Brought Tech and Humor to the Brokerage Business

Joe Ricketts introduced buying and selling by phone and a viral ad campaign in the era before things went viral.

December 2, 2019 at 3:51 PM UTC

Barry Ritholtz is a former Bloomberg Opinion columnist. He is chairman and chief investment officer of Ritholtz Wealth Management, and was previously chief market strategist at Maxim Group. He is the author of “Bailout Nation.”

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Talk about timing: Masters in Business sat down with Joe Ricketts, founder of TD Ameritrade Holding Corp., on Nov. 12 and 10 days later Charles Schwab Corp. offered to buy TD for $26 billion (Ricketts still owns more than 8% of the company).