, Columnists
New or Used, It’s Still Luxury
The rise of the online resale market is good news for high-end brands.
They’re cheaper online.
Photographer: Alessia Pierdomenico/Bloomberg
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It’s now easier than ever to get your hands on a used Louis Vuitton tote or Gucci belt bag for cheap. But the rise of the online resale market in luxury goods needn’t have executives of high-end fashion houses shaking in their Christian Louboutin boots.
In fact, it’s a model that could actually help an industry that thrives on scarcity and exclusivity, especially if designers use this emerging channel to their advantage.