‘Avengers: Endgame’ Makes Disney Invincible in 2019. Then What?
The blockbuster film and other highly anticipated releases will make this year difficult to repeat, especially in the age of streaming.
A smash hit, and a spoiler?
Photographer: Disney
As “Avengers: Endgame” smashes box-office records, Walt Disney Co.’s greatest challenge is coming into focus: That is, how will the hit-movie maker outdo itself?
The final installment of Marvel’s “Avengers” franchise generated some $1.2 billion in global ticket sales and more than $350 million in North America during its opening weekend, feats that no other film in history has achieved. As the three-hour movie gives life to the domestic box office, over the next few weeks it’s likely to join the ranks of the biggest blockbusters of all time — potentially even surpassing them: