Nir Kaissar, Columnist

When the Evidence Is Solid and the Returns Aren’t

The numbers said other strategies should have beaten growth stocks after the financial crisis. They didn’t (so far).  

This 10-year anniversary commemorates a conundrum.

Photographer: Andrew Harrer/Bloomberg

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This month marks the 10-year anniversary of the U.S. stock market’s turnaround from the depths of the 2008 financial crisis. A lot has changed since March 2009. Investors are more fee conscious, more willing to venture into foreign markets and open to a broader variety of investing styles such as value, momentum and quality.

That evolution was no accident. It was the work of a movement known as evidence-based investing, of which I’m an adherent. The basic premise is that investors should rigorously test the validity of an investment idea — or rely on credible research that has done so — before putting their money behind it.