, Columnist
Apple Doesn’t Need to Be Netflix to Succeed at Video
The iPhone maker can have a robust business without revolutionizing entertainment.
Apple doesn't have to be Netflix, just HBO.
Photographer: Justin Sullivan/Getty Images
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In Apple Inc.’s effort to become more than the iPhone company, it has become savvier about pitching people apps, started a digital music subscription, and created an app for reading news.
Apple is still the iPhone company despite those tactics. But consumers don’t have to wait long to see the next steps in Apple’s attempted transformation.