, Columnist
Amazon May Have Outsmarted Itself With HQ2 Tactics
It received maximum publicity and incentives but left the company open to resentment.
Orange is the new backlash.
Photographer: Jim Young/BloombergThis article is for subscribers only.
This season of “The Bachelor: Amazon” has ended. Next up may be the season of recriminations.
It has been more than a year since Amazon.com Inc. trumpeted its hunt for “HQ2,” which was billed as a co-equal company headquarters on which Amazon pledged to spend more than $5 billion on construction and eventually hire as many as 50,000 people. More than 200 places in North America asked Amazon to pick them, some employing gimmicks like trying to send a giant cactus to Jeff Bezos and offering to name part of a town after the company.