Tim Culpan, Columnist

Tencent Stops Flogging the Dead Horse of Old Titles

Marketing growth was outpacing revenue following China’s crackdown on games. The latest turn is sensible.

November 8, 2018 at 4:18 AM UTC

Tim Culpan is a former Bloomberg Opinion columnist covering technology in Asia. Previously, he was a technology reporter for Bloomberg News.

“Honour of Kings”: Out with the old.
Photographer: Justin Chin/Bloomberg

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It’s about time Tencent Holdings Ltd. got with reality.

China’s internet and games giant has decided to slash the budget for promoting online titles amid a regulatory disruption, Bloomberg’s Lulu Chen reported, citing an internal company memo.