, Columnists
Is Fashion’s Eco-Consciousness More Than a Label Yet?
First food, then beauty. Now it’s apparel's turn.
Green jeans.
Photographer: Sarah Halzack/Bloomberg
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For years now, we’ve watched the old guard of the packaged-food industry get pummeled as consumers look to fill their grocery carts with trendier items bearing feel-good labels such as “natural” or “sustainably sourced.”
The beauty business, too, has had to adapt to this changing ethos; hence the proliferation of skincare products billed “eco-conscious” or “organic.”