, Columnist
Apple Looks Down on Ads But Takes Billions From Google
Goldman estimates $9 billion of the company’s fast-growing services segment comes from the search giant.
That’s a lot of revenue.
Photographer: Chris Ratcliffe/Bloomberg
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What if everyone is wrong about Apple Inc.’s most closely watched growth business?
Investors have been obsessed with what Apple calls its “services” segment — a grab bag that includes the company’s cut of iPhone app sales; the AppleCare warranty program for devices; and subscriptions for internet add-ons including Apple Music, iCloud digital file storage and perhaps soon a Netflix-like online video service and news subscriptions.