Tim Culpan, Columnist

Xiaomi’s Growth Model Is Showing Cracks in India

Cheap doesn't buy loyalty.

July 25, 2018 at 2:54 AM UTC

Tim Culpan is a former Bloomberg Opinion columnist covering technology in Asia. Previously, he was a technology reporter for Bloomberg News.

Xiaomi lost top spot in India to Samsung despite selling cheaper phones. — Xiaomi lost top spot in India to Samsung despite selling cheaper phones.
Photographer: Dhiraj Singh/Bloomberg

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After crowing about how strong it is in India, and how loyal its MiFans are, Xiaomi Corp. can’t hold on to top spot in the smartphone maker’s second-largest market.

Old nemesis Samsung Electronics Co. pipped it in the June quarter after ceding the lead to the Chinese company two quarters prior, according to data released Tuesday night by Counterpoint Research.