, Columnist
The World’s Most Powerful App Is Squandering Its Lead
WeChat is leaving money on the table.
It's ubiquitous at home, but it's handicapping itself in the global market.
Photograph: S3studio/Getty Images
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Tencent Holdings Ltd.’s strategy for expanding WeChat Pay1 globally is pretty straightforward: Follow the (tourism) money.
Grace Yin, operations director of WeChat Pay’s international business, summarized Tencent’s approach at the RISE Conference earlier this month in Hong Kong: