, Columnist
Norwegian Air Shuttle Conquers America
The doomsayers aren’t necessarily right about the budget transatlantic airline.
A transatlantic flight of fantasy.
Photographer: Simon Dawson/BloombergThis article is for subscribers only.
At this rate Norwegian Air Shuttle ASA is going to need a new name. Sales to American passengers have doubled in the past year, as they flock to its bargain transatlantic fares and snazzy new planes. It’s plausible that U.S. revenue will one day leapfrog Norwegian’s domestic sales. “American Air Shuttle” does have a ring to it.
Other assumptions about Norwegian may need to be rethought too. Second-quarter earnings published on Tuesday were surprisingly good, considering the airline’s breakneck — and expensive — transatlantic expansion.