, Columnist
BMW’s Driving Into a Brave New World
Other foreign carmakers might want to watch and learn.
First-mover advantage could pay dividends.
Photographer: AFP/Getty Images
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The escalating trade war is forcing automakers to rethink how they do business. BMW AG has just put its chips on the table in China.
The German company could become the first foreign carmaker to own a majority stake in a Chinese joint venture as it mulls a new ownership structure for its arrangement with Brilliance China Automotive Holdings Ltd., people familiar with the matter told Bloomberg News Thursday. BMW’s interest may rise to as much as 75 percent, Germany’s Manager Magazin reported.
