Tara Lachapelle, Columnist

Comcast Can Still Win by Standing Pat in Fox Hunt

Perhaps getting Bob Iger and Disney to overpay is enough for Brian Roberts.

Billionaires at play.

Photographer: Drew Angerer/Getty Images

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It’s billionaire summer camp week in Sun Valley, Idaho. For Brian Roberts’s sake, I hope he doesn’t share a whitewater raft with Rupert Murdoch and Bob Iger.

The three media moguls are locked in a battle over the fate of Murdoch’s 21st Century Fox Inc. and Sky Plc, the British pay-TV company and broadcaster that Fox partially owns. On Wednesday morning, the stakes were raised once again, with Fox boosting its bid to acquire the remaining shares in Sky for 14 pounds each, a 12 percent premium to a rival bid from Roberts’s Comcast Corp. and 30 percent higher than the price Fox originally offered in December 2016. The deal values Sky at about 25 billion pounds ($33 billion).