, Columnist
Juul Knows It Has a Popularity Problem
The e-cigarette company provides a valuable alternative to smokers, if only it can turn off teens.
Don’t fear the Juul.
Photographer: Suzanne Kreiter/Boston Globe/Getty ImagesThis article is for subscribers only.
I come to praise Juul, not to bury it.1
As the electronic cigarette brand has exploded in popularity over the past year — its sales now amounting to more than half of all e-cigarette sales — it has developed a terrible reputation in the public health community.