Brooke Sutherland, Columnist

IPO Is First Stop for GM Self-Driving Unit

Separating out the business would provide greater financial flexibility. Longer term, it could set up Cruise for a merger.

Pulling ahead.

Photographer: Patrick T. Fallon/Bloomberg

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General Motors Co. is going the distance with autonomous cars.

As reported by Bloomberg News last week, the automaker is contemplating strategic options for its Cruise autonomous vehicle unit including a public stake sale and a tracking stock. A decision isn't imminent as GM first wants to position the business for commercial success, but a conversation about a public-market future for Cruise is in itself notable, especially coming on the heels of SoftBank Group Corp.'s $2.25 billion investment in the business. It's a testament to how far GM has come in the battle for self-driving leadership, but also casts an unflattering spotlight on rival Ford Motor Co.'s own adventures in autonomous vehicles.