, Columnist
Quick Tip for China’s Video Makers — Keep It Short
Analyst Mary Meeker reports a surge in time spent watching the briefest content.
Just a fad? Short-form videos are winning the battle for Chinese eyeballs.
Photographer: Zhang Peng/LightRocket/Getty Images
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Mary Meeker’s annual Internet Trends report is once again chock full of fascinating data and observations. This year, my eye was drawn to slide 246 (of 294).
China has become such an important and idiosyncratic part of global internet industry development that it gets its own chapter in the presentation, which is put together by Meeker, a partner at VC firm Kleiner Perkins Caufield & Byers. The China section was compiled by Chinese investment company Hillhouse Capital.