Tesla's Board Sounds the Retweet

Elon Musk’s recent Twitter-lashing of the media has prompted comparisons to President Donald Trump’s “fake news” obsession. For me, though, its sheer variety — encompassing Soviet propaganda, a new Model Y launch date, the Theranos scandal, the lameness of car emoji, and much more — instead brought Steve Bannon to mind, particularly his media strategy: “flood the zone with shit.”

Intentional or not, having people debate the utility of journalists or the stability of Tesla Inc.’s chairman and CEO, rather than just analyzing the company, seems like a useful-ish outcome. Recall that Musk similarly shot the messengers on the latest earnings call, dismissing valid questions as “dry.”