Lionel Laurent, Columnist

Maybe Blockchain Isn't as Cool as It Thinks It Is

Even Mark Zuckerberg is giving decentralization a whirl.

May 17, 2018 at 9:30 AM UTC

Lionel Laurent is a Bloomberg Opinion columnist writing about the future of money and the future of Europe. Previously, he was a reporter for Reuters and Forbes.

It’s all about the blockchain.
Photographer: Akos Stiller/Bloomberg

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Pop quiz: Which of Alphabet Inc., Apple Inc., Amazon.com Inc., Facebook Inc. and Netflix Inc. has shouted most to investors about Bitcoin or blockchain?

The answer is... none of the above. Bloomberg's database of regulatory filings shows no mention of either blockchain or Bitcoin in these companies’ disclosures since 2008. The closest was Netflix CFO David Wells, who said on an earnings call last year that a "borderless currency" within the next decade might be nice.