Scott Duke Kominers, Columnist

Facebook Knows It Can’t Offer More Privacy

There’s too much profit in selling to advertisers.

He understands.

Photographer: The Washington Post/Getty Images
Lock
This article is for subscribers only.

How much is your privacy on Facebook worth?

This question has seen renewed attention following the revelation that political analysis firm Cambridge Analytica, hired by the Trump election campaign, gained access to the private information of more than 50 million users. One of the possible responses that’s generated some discussion is the creation of a paid tier that’s free of ads and data sharing.76 Such an option would likely be socially beneficial and have considerable public appeal. But my guess is that it would be pretty expensive, too.